About Me
I help teams turn insight into clarity - and clarity into better products.
I’m a product strategy and UX leader based in Hamburg, with a background in design that evolved into product strategy and team leadership. Over the past decade, I’ve helped organizations turn user insights into clear direction and better digital products.
My focus is on bridging user needs with business goals – guiding teams to create solutions that are both useful and impactful. I take a calm, thoughtful approach to innovation, fostering a collaborative culture where product and UX teams can do their best work.
How I Work
The principles I work by - in teams, in product development and in practice.
My Focus Areas
My work tends to center around these themes - no matter the team, product or company.
Over the past decade, I’ve supported organizations in growing UX maturity, scaling design systems, and building strong product cultures - from startups to enterprise.
Scaling Design & Building Foundations
At XING, OTTO, and LOTTO24, I helped scale UX and design along the needs of fast-growing organizations — leading the development of shared design systems, centralized front-end foundations, and cross-team alignment to drive speed, consistency, and product quality.
Strategic UX & Platform Growth
At Aroundhome and dmTECH, I worked to elevate UX to a strategic and cultural level — co-developing team vision and UX communities, embedding discovery practices, and collaborating closely with brand, marketing, and sales to strengthen the user experience, grow the platform, and support long-term brand development.
Coaching & Mentoring
Guided over 50+ UX professionals — including designers, researchers, and writers — in their personal and professional development through 1:1 mentoring, coaching, and feedback culture.
Entrepreneurial Experience
Founded and ran a UX and product design studio, supporting clients across publishing, SaaS, energy, and e-commerce — combining lean methods with real-world constraints.